Home Improvement And Repair Projects Have Never Been More Popular And Easier To Accomplish

The popularity of HGTV (Home & Garden Television) has created a

thriving market in do-it-yourself home improvement and interior

decorating. All sectors of the home improvement industry have

benefited since HGTV started airing in 1975.The real estate boom was followed by a home improvement boom.

People would buy a old house and want to redecorate the house

from floor to ceiling. People who had lived in their houses for

a while wanted new kitchen cabinets. The home improvement shows

were an impetus for a massive movement by homeowners to start a

remodeling revolutionThe home improvements that people take on include makeovers from

the attic to the basement. They perform functional repairs like

fixing a leaky roof, replacing windows, and adding more room to the

house. Then there are the projects that are just for the

beautification of the home like updating kitchen, remodeling a

master bedroom.Some people use home improvement as a creative outlet. They paint

and redesign just for the satisfaction of improving their living

space. HGTV has been a large contributor to the home improvement

revival.HGTV reaches 89 million households every week and over 800,000

nightly prime time viewers. The format of the show has been copied

several times and spin offs like Trading

Spaces, Extreme Makeovers. Viewers sit for hours watching

“Design on a Dime” “Devine Design”, “Landscapers Challenge”.

The home improvement shows just keep coming.HGTV provides instructions for thousands of home improvement projects.

They provide video clips for everything from garden projects to

constructing a bed. HGTV is the one-stop resource for finding anything

you need for expert help with “doing it yourself” projects.HGTV makes home improvement look easy and fun. HGTV gives viewers

new ideas and inspires the week end warrior to do some type of home

improvement project. HGTV mission is “to provide ideas, information,

and inspiration for decorating and home improvement”.The impact that HGTV has on home improvement can be measured in these

statistics.Furniture sales grew by 75%, between Between 1995-2005

Sales of home furnishings increased 97% in this same period. These items included soft goods as well, carpets, lamps, area rugs,

linens, glasswarePeople all over the country are decorating their homes to look like

these superbly beautiful fantasy creations that they view on HGTV.

If you are not a “do it yourselfer” you can just imagine the way yourhome might look when you go on tours of million dollar home all

across the country. You see people who look like you making grand

improvements to shacks that end up looking like your dream home.HGTV has had a dramatic impact on the home improvement industry

because HGTV appeals to the age group of people who have the money

to pay for major home improvement projects. The demographics of the

typical HGTV is a female age 35-64 years old. Over 70% of HGTV

viewers are females.

That means that the female viewers are encouraging husband, fathers,

brother to do the work so they can enjoy the benefits.

The additional general consumer demographics for home improvement by

female indicate:They shop more often

Visit more stores

Spend more than the typical shopperThe target demographic for the Do It Yourself Website is:Homeowners

Ages 25-54

Incomes of $60,000

Internet access

Propensity for home improvement The home Improvement Research Institute studies show that both men

and women are active participants in the planning of home improvement

projects as well as the purchase of those products used for

improvement.